Push Marketplace is a social network for buying and selling fashion items. We’ve helped 100k+ users connect with like-minded fashion lovers. Together we’ve worked with many celebrities and influencers, including, but not exclusive to, FYRE, Emil TRF, V:RGO, Viktor Stoyanov, and many more.

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In mid-2021, my two co-founders and I started working on Push. We developed a minimum viable product (MVP) and released it to the app stores on April 16th, 2022. Within the first 24 hours, we gained over 1000 users, processed 25 orders, and had over 750 listings. Our app led the Apple App Store charts as the most downloaded app for several days.

Since then, we’ve secured funding from angel investments and two venture capitalist firms, Vitosha Venture Partners and Innovation Capital.

As of the time of writing this, we’ve partnered with 25+ influencers and celebrities, processed over 15k orders, and have more than 20k active listings. We’re currently operating only in the Bulgarian region, but we’re planning on expanding to other countries in Eastern Europe.

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My technical role in building Push spans the entire stack – from the mobile app to the backend server, all the way to the infrastructure it’s deployed on. The mobile app uses React and Capacitor.js, allowing us to share one codebase for Android and iOS. For the backend, we use Go, Postgres, Redis, and MeiliSearch. All of this is deployed on a GKE Kubernetes cluster and monitored using Prometheus, Loki, and Grafana. The infrastructure is entirely provisioned using Terraform. Here I’ll be blogging about some of the technical lessons I’ve learned while building this startup.